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Hold Onto Your (Toilet) Seat. You’re in for the Ride of Your Life.

I saw this ad for toilets in one of my favorite magazines, WIRED.  I often clip articles from WIRED and send them to my children and grand-children, the old-fashioned way, tucked inside a note card with a few words from me about why I thought he or she might like the article.

We all like to get mail.  Especially the mail that’s not in a window envelope, or mail addressed to Occupant.  I love this way of sending out “I’m thinking of you” messages.  I did make a slight modern adjustment:  my grandchildren cannot read cursive.  As one sweetheart explained to me, “We learned that in second or third grade, and never used it again.”

Around Halloween I clipped this ad.  Not to send to anyone.  I just wanted to sit with it, and maybe figure it out.   What is the message of this Kohler ad?  Who is the target audience?

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LadyRomp posted “Women’s News:Advertising FAILS 2012: The 9 Worst Ads For Women This Year,” on December 15.  The Kohler ad was not part of the Worst Ads.  Still, I think it could be #10.

I’m unsure whether I’d classify it as sexist, but it sure is confusing.  Do we hope to be pulled underwater by a fleet of toilets?

Image representing Wired Magazine as depicted ...
Image via CrunchBase

Will a powerful surge of water be part of our experience?  How powerful does a toilet need to be?  Powerful enough to pull a sci-fi-ginger through a tsunami?

I don’t know about you, but I’m pretty sure I can do without an upgrade.

The Kohler ad conjures up images in my head worse than Michigan‘s Department of Transportation’s experiment with the Destroilet.  A waterless toilet that incinerates waste for land application, the toilets were installed in a few highway rest-stops.  A great idea until the safety inter-lock failed.  Talk about being on the hot seat.

Put that in your pipe a smoke it.

Please stay with the homey, comfortable ads for the bathroom.  I want to feel safe when I get to there; not prepared for high-adventure.

"Kohler Enameled Plumbing Ware"
“Kohler Enameled Plumbing Ware” (Photo credit: dok1)
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2 Comments

  1. I think they missed the mark on their ad campaign. But when I look at it I see a strong powerful woman leading the toilets to march forward into battle. My thoughts is they know the person that makes the decision on the toilet purchase is a woman and by selecting the “water saving toilet” they are helping in the process of water conservation. So we are the muscle that pulls through when the world needs us. lol.
    Darcie recently posted..Trouble at the Claus HomesteadMy Profile

    • Adela Adela

      I love your interpretation, Darcie. I will hold on to that thought. Do you think the strong woman is shouting “MUSH,” to her team of toilets? (Ala, team of sled dogs in the Yukon.)

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